Marketing Success - You Can't Outsell Your Closest Associations

You Are The Average of the Five People You Spend Most Time With

Productive Associations:

You cannot outperform your most persistent associations.

If you, like most of the kids in the movie Slumdog Millionaire, never leave the tightly-knit fabric of this small society, your thinking, your actions, your thoughts about money will generally be just like everyone else.

Think about it – the paths you travel most days of your life. If you drive the same roads to work every day, you’ll never learn what is just on the other side of the hill.

Keeping to the same group of people (and never looking outside the group) is like living like the Amish who shun the outside world. Their practices seldom change and some say that marrying in the group leads to a lowering of thinking and ideas.

We are the average of the five people we spend most time with. Listen to that again: We are the average of the five people we spend most time with.

If you never brought a new idea into your Board Meetings, if you never welcomed a new Board Member, if you never had an outsider take your temperature and make recommendations, never brought in a new CEO you’d be doing the same thing over and over and expecting a different result: which Albert Einstein pointed out is the definition of insanity.

Staying closed, groups and individuals will never outperform the thinking their group and will always be satisfied with normal results.

The same is true for a company and it’s employees.

A company used to making, say, $12 million a year will be satisfied in that range. A sales man used to selling $1 million of product will be satisfied in that range. “We’ve always done that” or “We’ve always done it that way” is a sure sign that stagnation has set in and that average results, at best, can be achieved.

For you need an atmosphere where people can challenge your thinking and assumptions. People who have earned the right to challenge, through their experiences and success.


Charlie Seymour Jr
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http://TurboChargeMyWorkAtHome.com



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Creating Good Website Design

Website Design - For Business or for Beauty?

Ahhhh, beautiful design: it pleases our eye, it's great to look at, it often inspires us and makes us happy.

But is it good for business - at least the way MOST people use it?

Believe me, I have love art, photography, theater, and great website design. As a pro photographer (as ONE of the many things I do) for high end family portraits, weddings, and bat and bar mitzvahs, I always create the most emotional, beautiful work I can.

"I'm creating the heirlooms of tomorrow today," I say... and if you stop to think about it, that's what is happening when we freeze a moment in time.

• The bride and groom just after their wedding but before her diagnosis of MS.


• The mother and son two days before his Bar Mitzvah (the last time he rested his head on his mom's shoulder, she says).


• Three children on a common summer chaise in their backyard, but "painted" in the computer to enhance its beauty and make it a lasting memory before they grew up and moved away.

So... is YOUR website an art piece or a business site? Check my other blog to see what I wrote about it: Good Web Design - For Beauty Or For Business? Click Here To Read it!

Don't be swayed by someone whose background is art and design when yours is marketing and making money from a business. Keep your head on straight and your priorities right along with it, and your website will help you earn lots of money.

Charlie Seymour Jr
Follow Me On Twitter!
http://TurboChargeMyWorkAtHome.com



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Is it good for people to be deeply attached to their pets?

What Can Pets Teach Us About Working With Our Clients

A lot.

We can learn a thing or two from our pets.

Consider these habits:

- Be quiet around those who’ve had a hard day.

- Sit close, nuzzle, whimper when they do, and stare sympathetically.

- Refresh yourself by going out for a walk and fresh air.

- Run and play daily.

- Take a nap when you’re tired.

- Stretch before jumping into full action.

- Rush to greet those you love.

- Dig until you find your own bone.

- Protect your personal space and let others know they violate it.

- Be loyal to those you love.

Wow! And who knew that my dog, Junior, could teach me so much!

Now all we have to do is pay that much attention to EVERYTHING around us, learn the lessons they teach, and apply them to our work at home businesses.



Charlie Seymour Jr
Follow Me On Twitter!
http://TurboChargeMyWorkAtHome.com



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Turning the First Buying Signal Into a Sale

Don't Ignore The Most Important Buying Signal: The Invitation To See You!

In Jeffrey J. Fox’s 2006 book, Secrets of Great Rainmakers: The Keys to Success and Wealth, he offers some succinct insights into marketing in our digital age that anyone, with any business, can benefit from. For example:

"The customer already knows his present supplier is a good company with good products. The customer already knows something about your products, and he knows your products have higher prices than what he is currently buying. So why did the customer agree to see you?

"He agreed to see you because he has a problem, and he thinks you might be able to solve it!"

When you begin to see yourself as a problem solver for everyone you come in contact with, not simply an order taker - and as you begin to shift your thinking from "employee" to "business owner" no matter what your position really is (though every entrepreneur should already be thinking this way) - you greatly enhance your value. It's just in how you approach LIFE that makes the difference.

Figure out what’s bugging the customer or client, offer a resolution and you may have won a customer for life. And do it from HIS side of the table, recognizing that you are advising and not selling.

Fox goes on to explain, "What the first-meeting customer is really saying is, 'Look, I made a mistake hiring my present supplier. But I can’t admit the mistake or it will hurt my career. I have a problem and I need a dramatic solution that I can bring to my company before this bites me in the butt. Please, please help me.'"

This highlights another important point. If your solution can help make your customer look good, you further position yourself as a valuable player in your customer's business, rather than simply a vendor. Vendors are commodities, to be avoided at all costs. Advisors; TRUSTED Advisors are extremely valuable.

Fox concludes, "Customer buy signals are acts in words or deeds that suggest a propensity to agree, to continue, to buy. Buy signals include customer smiles, nodding heads, agreements to test, technical questions, scheduling another meeting.

"But the first buy signal is when the customer agrees to see the salesperson, to make an appointment, to take the meeting.

"In today’s busy world, decision makers do not schedule sales calls unless they have a need.....If the customer agrees to meet, the customer has a need."

It’s time you turn the first "buy signal" into a sale for you!

So stay alert as you turbo charge your work at home: people all around you may be asking for help and not a purchase... but in the long run, you will win a deeply committed client or customer who will stick by you for a long time.

TurboChargeMyWorkAtHome.com - see short movie now!


Charlie Seymour Jr
Follow Me On Twitter!
http://TurboChargeMyWorkAtHome.com



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