
Even an old-line, traditional marketing company like Proctor and Gamble sees the benefits in Social Marketing
I sure took grief from my two grown daughters (and my future son-in-law) at dinner the other night. You'd think I had suggested PORNO by the way they reacted to one of my posts when I wrote on Facebook. We all cut short our posts to Twitter and our status on Facebook, but even acknowledging that, I don't see what is wrong with what I wrote.
Here's what I wrote before:
Talking to 13 year old girls through Social Media http://bit.ly/8JCz6 3min video - more effective than regular tv ads
Proctor and Gamble is finding how powerful Social Marketing is for them when they present their feminine products, and being a Social Marketing Expert and Consultant, I like to use real-life examples when I can. This stuff really works, and big-old-companies are finally coming around.
Like when Ford was just highlighted for changing people's minds about their hybrids... see the article here: http://bit.ly/s4hZh My comment is there in their growing list of comments and I suggest that people write to Jim Thomas who owns Springfield Ford in Springfield, PA 19064. Write him about the best deal you can get and tell him Charlie Seymour Jr sent you: Jim.Thomas@Springfieldemail.com
Or when I blog about all kinds of examples at http://bit.ly/24eYTO I spend a lot of time blogging, and people now know, like, and trust me and seek me out for advice.
Or in this P+G example when they aimed all their marketing at 13 year old girls to speak their language, talk about their issues, give them a voice in the Social Networking arena. They didn't push their products... they "pulled" the girls into discussions on topics the girls were having already and then let them discover the products that were right for each girl. And dollar for dollar their results are smashing records for them.
So I told my family (which teased me to no end over dinner about my post) that P&G is doing terrific work and I hoped they will watch the short video at http://bit.ly/8JCz6 which explains it fully.
Please see that video now.
If I can help you, too, with your Social Marketing, let me know. And if I can help you Turbo Charge your work at home, let me know that too.
Charlie Seymour Jr
Follow Me On Twitter!
http://TurboChargeMyWorkAtHome.com
.


No comments:
Post a Comment