Tuesday, July 28, 2009

Salesmanship - Sell Yourself FIRST To Win New Business

Internet Marketing Expert Charlie Seymour Jr

Selling yourself FIRST wins over people and THEN you win over new business



Everything you do or say, how you dress and carry yourself, how you speak and write (even in short emails that you feel "don't matter), and whether you are an "on-time person" or one who is always late combine to be the "brand" that is YOU.

And it ALL matters.

It is how your clients and customers think about you.

Did you ever hear the story about the blind men and the elephant?

The first man touched the elephants trunk and described it as a flexible, long creature.

The second man touched the elephants tusk and thought it was a very hard, smooth, upward-pointed animal.

The third touched the elephants hoof and thought it was a large, flat, very heavy creature with several smoothe places (the tone nails).

And the fourth touched the tail and thought it was a short, pliable snake-like animal with hair at the end.

Each one "knew" the elephant for what his experience told him... and each was correct, but only PARTIALLY correct.

The same is true for YOU... whatever you show your prospects is how they see YOU and the work you do.

Be confident, they see confidence. Be a great salesman, full of knowledge, and they see a knowledgeable salesman. Be their adviser and advocate, and they see someone on THEIR side of the table who is there to help.

Be a wimp, and they see someone they don't want to do business with again.

If you are looking for a job, looking for employment, looking for a way to start your own business, be sure that what you show to people is the side of you that you want exposed.

For just as the blind men of the story thought they knew the elephant, people you come in contact with THINK they know you.

Be down, be loud, be obnoxious even ONE time, and it resonates with those who come in contact with you. But be UP, encouraging others around you, seeing the bright side... and that can work magic on people.

The northeast of the USA has had lots of rain. I often hear people say, "Ugh... what a horrible day." But what if we had no rain? What if the plants stopped growing? What if it were hot, muggy, and gardens were withering? Wouldn't the rain look pretty good THEN?

So LOOK for the good and then present yourself well to win new business. Keep your spirits high, see the good in what (and who) is around you, and you will win in just about everything you do.

It's a scary time out there in that economy of uncertainty.

And as the saying goes: It's a RECESSION when others are out of work; it's a DEPRESSION when YOU are out of work. And even if you work for yourself but have no paying assignments to keep you going, it's a tough place.

Let's stay away from the DEPRESSION. Being a part of the Great Recession is bad enough.

It's time to stay positive, upbeat, alert to new opportunities.

OK... so your dream left you a long time ago but you came up with NEW dreams and you know that only YOU can pick you up and get you moving.

Do it. Get moving. KEEP moving. Know that you have to sell yourself FIRST to win new business and that often YOU are the product.

Be sure to present yourself WELL!

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Salesmanship - Sell Yourself FIRST To Win New Business





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Monday, July 13, 2009

Be Your Own Boss - Turbo Charge Your Work At Home

Internet Marketing Expert Charlie Seymour Jr

Be Your Own Boss - Don't let anything get in your way



OK... so your dream left you a long time ago, you have come up with NEW dreams, and you know that only YOU can pick you up and get you moving. The economy has turned south, it languishes, and really doesn't show any sign on improving.

Well, small signs, but are they signs that impact you directly?

If you're like most people, the answer is no. You see some signs on the evening news or in the paper, but nothing affecting YOU directly... yet. Maybe some things for larger businesses but not for the type like you and I operate.(And let's face it, the only signs that matter are the ones that impact YOU directly... after all, we all listen to the same radio stations in our brains: WIIFM: What's In It For Me - so we want to see improvement to the economy around those things that impact use directly!)

So, what are you doing to be a successful entrepreneur, now that you are your own boss and run your own business? How do you create your own work at home now that you are the boss?

How do you start to improve?

My suggestion (especially if you haven't done this yet): set up a blog right now. Blogger is ok - clearly I think highly enough of it that I am using it; having your own WordPress website is even better.

Notice I said as your own website: yes, use WordPress to create the WHOLE website and then blog from it too, acting like a magnet to Google and other search engines.

Find out what you are passionate about and start writing - every other day at least. 250 - 500 works is all that is needed, but more when the juices are really flowing.

Is it photography? making a specific product? creating software? teaching others how to do what you used to do? And as you narrow your focus so people learn about you, you'll find work to do from your home as an entrepreneur.

The writing will be therapeutic (helping to clear your brain and focus your emotions) AND people will learn about you through the information you write (just as YOU are finding out about me right now!). So you will better understand yourself and your desires as you help others learn about you.

Did you think about working for yourself for a long time? Did the Worldwide Economic Meltdown of 2008 - 2009 throw you out onto the trash dump of the unemployed with nowhere to turn - is that why you're on your own? No hope right in front of you because things aren't going as well as you need? No fast lane to the success you've dreamed about?

Well you DO have somewhere to turn and you're learning about it right now.

Watch this short movie to see if you relate to it: Turbo Charge My Work At Home - Click Here To Watch!

You CAN do this, it just takes some practice and some advice. Heck, you didn't finish school without some serious work, did you? You couldn't do your previous work without someone talking things through with you, right? That's what's needed now too.

Find someone you admire who's succeeding where you want to and follow him or her: now is the time to change your life and get things going again. You KNOW you can do this, it's time to prove it.

And it all starts with your understanding where you ARE and where you want TO GO. And then you must take ACTION.

Again, watch this short movie to see if you relate to it: Turbo Charge My Work At Home - Click Here To Watch!

Then sign up for our free electronic newsletter and get thing going!

You've been working on your own for a while: now it's time to SUCCEED!

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Be Your Own Boss





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Monday, July 6, 2009

Blogging - Optimize Your Posts For High Search Engine Results

Internet Marketing Expert Charlie Seymour Jr

Blogging For Business Can Be Fun And Profitable



Search engine optimization for blogs is easy to do if you follow a few rules.

And when you do, you will turbo charge your work at home, get people AND Google to find you, and turn your words into gold.

Follow these rules to improve your blogging success:

1. Create a list of at least 50 keywords that apply to your business.

2. Each time you write a blog post, write on ONE topic... THIS post is about Blogging (it's not about guarantees or offers or direct mail - it's about writing a blog).

3. Write at least 2 times every week - you aren't creating huge novels, just some blog posts of great content. And as #2 said, keep the topic to ONE of your keywords and be sure to explain it fully.

4. Use Keywords in your title - notice how my title STARTS with the keyword? "Blogging - Optimize Your Posts For High Search Engine Results" is a much stronger title for Google than, say, Get High Search Engine Results By Optimizing Your Blogging." Can you see why? Words to the left and higher in the post are given more weight than words to the right (near the end of a sentence) and lower down the post.

5. Restate your keywords in your comments. When someone leaves a comment for you, don't even just say "thanks so much for your comment, I really appreciate it." Instead say something like, "Thanks for your comment about my Blogging for Business post - I appreciate your thoughts." Sometimes comments are read by themselves, and now anyone ready my comment will know WHY I was pleased that a comment was left.

6. Use keyword-rich anchor text to link your blogs. HUH? You know, text links that have your keywords in them. And then create links that point to your other blogs or your main website, like this: Business Blogging by Charlie Seymour Jr - Read UltimateWorkAtHomeDads.com blog - Click Here! Google will now find THIS post and travel along this anchor text to find my main site.

7. Have you noticed that I use text bolding on many of my keywords? Google sees that too, and it makes these words even more important. Google feels that if you use BOLD, ITALICS, UNDERLINE, etc (though usually I stay away from underlining since it can be confused with a live link), you are telling the reader that these words are important, and if they are important to YOU (the writer), they are important to Google.

8. Make use of H1, H2, and H3 tags. Often blogs will do that for you automatically. The title of this blog is automatically put into an H1 tag... but I often add more of these tags since I know Google Likes them. "Blogging For Business Can Be Fun And Profitable" at the top was put into an h2 tag, to tell Google I felt it was important.

9. Though you might not be able to see it, the "alt text" for that little line drawing of me at the top of this post has "Internet Marketing Expert Charlie Seymour Jr" in it. Google sees that and connects what was written there to the entire article. It's good if you can name your images with good keywords too, something I don't always do but know I should.

10. Use your keyword in the title, at the top of your post, AND repeat it at the end. You saw the title already. You can see that my h2 tag the word in it. And now look below to see that the last word I use is ALSO the keyword.

Don't over do these. Don't "stuff" your keyword everywhere you can - this needs to look and read well, but follow these 10 steps to improve your Search Engine results when you blog... and you'll be glad you did!


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!

PS: Do you have trouble writing? Turn Your Words Into Gold - Go Here To Learn More! NOW is the time to start.


Blogging



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