
Selling yourself FIRST wins over people and THEN you win over new business
Everything you do or say, how you dress and carry yourself, how you speak and write (even in short emails that you feel "don't matter), and whether you are an "on-time person" or one who is always late combine to be the "brand" that is YOU.
And it ALL matters.
It is how your clients and customers think about you.
Did you ever hear the story about the blind men and the elephant?
The first man touched the elephants trunk and described it as a flexible, long creature.
The second man touched the elephants tusk and thought it was a very hard, smooth, upward-pointed animal.
The third touched the elephants hoof and thought it was a large, flat, very heavy creature with several smoothe places (the tone nails).
And the fourth touched the tail and thought it was a short, pliable snake-like animal with hair at the end.
Each one "knew" the elephant for what his experience told him... and each was correct, but only PARTIALLY correct.
The same is true for YOU... whatever you show your prospects is how they see YOU and the work you do.
Be confident, they see confidence. Be a great salesman, full of knowledge, and they see a knowledgeable salesman. Be their adviser and advocate, and they see someone on THEIR side of the table who is there to help.
Be a wimp, and they see someone they don't want to do business with again.
If you are looking for a job, looking for employment, looking for a way to start your own business, be sure that what you show to people is the side of you that you want exposed.
For just as the blind men of the story thought they knew the elephant, people you come in contact with THINK they know you.
Be down, be loud, be obnoxious even ONE time, and it resonates with those who come in contact with you. But be UP, encouraging others around you, seeing the bright side... and that can work magic on people.
The northeast of the USA has had lots of rain. I often hear people say, "Ugh... what a horrible day." But what if we had no rain? What if the plants stopped growing? What if it were hot, muggy, and gardens were withering? Wouldn't the rain look pretty good THEN?
So LOOK for the good and then present yourself well to win new business. Keep your spirits high, see the good in what (and who) is around you, and you will win in just about everything you do.
It's a scary time out there in that economy of uncertainty.
And as the saying goes: It's a RECESSION when others are out of work; it's a DEPRESSION when YOU are out of work. And even if you work for yourself but have no paying assignments to keep you going, it's a tough place.
Let's stay away from the DEPRESSION. Being a part of the Great Recession is bad enough.
It's time to stay positive, upbeat, alert to new opportunities.
OK... so your dream left you a long time ago but you came up with NEW dreams and you know that only YOU can pick you up and get you moving.
Do it. Get moving. KEEP moving. Know that you have to sell yourself FIRST to win new business and that often YOU are the product.
Be sure to present yourself WELL!
Best,
Charlie Seymour Jr
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Salesmanship - Sell Yourself FIRST To Win New Business
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