Monday, August 31, 2009

Twitter For Business - Using The Twitter Effect To Help YOUR Business

Internet Marketing Expert Charlie Seymour Jr

Learn How To Use Twitter To HELP Your Business




This is not a surprise for those of us working in Social Media Marketing, but it's still a surprise to me to read this.

I really have to chuckle: Hollywood is all a buzz about The Twitter Effect.

Where the heck have they been?

Don't they have anyone on their staffs who understand Social Media?

(OK, I admit it: I ALMOST said "don't they have anyone on their staffs under the age of 30, but since I passed that milestone years ago and clearly know how to use Social Media, I won't continue that stereotype any longer!)

Newspapers Tell About Hollywood's Fear Of People Who Send Tweets



Did you see this article in your local paper? (You DO still read the newspaper, right? If Baby Boomers are part of your market you should - THEY still read papers almost as much as they read online information.)

The headline was, "Hollywood a flutter about the 'Twitter Effect.'

It's as if Hollywood producers just woke up.

Didn't they see all the reports about Iran's election when the population sent messages around the world? Don't they believe the reports that people like Proctor and Gamble (you can't get much more "main stream" and "institutional" in advertising than P&G) are using Social Media. Don't they see that the "kids" are using text messages in the THOUSANDS each month, going one on one with their friends... and then using the same texting technology to use Twitter to go one to MANY?

So... what is Hollywood so afraid of?

YOU. Me. And THOUSANDS like us being able to communicate freely and within seconds of discovering what we like or dislike.

WHY are they so afraid and what happened to make them stand up and notice?

We saw some movies, we didn't like them, we told people... and the attendance plummeted.

Word of mouth was always impactful, but now it's at the speed of light.

To learn more, stay in touch with my blog - I'll keep you informed so that YOU won't have to do the heavy lifting.

And then see MY blog: Charlie Seymour Jr's Blog - Click HERE!

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!

If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Resource Information: Keep With This Article:

Charles Seymour Jr is a creative entrepreneur, marketing-success coach, and social media expert working with individuals and businesses looking to explode their success through online and direct-response marketing. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, two cats, a dog, 7 computers, and 8 cameras!

Articles@CharlesSeymourJr.com

http://UltimateWorkAtHomeDads.com


Twitter For Business - Using The Twitter Effect To Help YOUR Business



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Monday, August 24, 2009

Website - Internet Marketing For Profit

Internet Marketing Expert Charlie Seymour Jr

Turn Your Words Into Gold And Your Website Into A Machine



What Are Most People Looking For When They Search Google?

They want information like why their heart is racing, how to fix their computer, what's the best fertilizer for their home-grown tomatoes.

They do NOT search for "how can I spend money?"

That's not to say that people don't buy on the internet... clearly they do. But let's see how you should best approach people who find your website and visit.

How does someone get to your website?
Traffic You Control, Traffic You Don't Control


Have you ever thought about the traffic that comes to your website... not everyone came from the same place or for the same reason.

Perhaps they did a search on Google (or other search engine) and something from your website caught their attention in the "organic search results" in Google - you know, where the search results appear on the left side of the Google Search Results.

I call that traffic you don't control. Google "spidered" your website, indexed whatever it found, and listed you in their giant database. Interested people will click on the search result and go wherever Google sends them.

This is Traffic You Don't Control.

However... if you send out a tweet with a link to somewhere on your website, send out an email with a link embedded, or publish an article with a specific link embedded in the article, this is Traffic You Control.

NEVER send Traffic You Control to the head of your website: ALWAYS send it to a specific location INSIDE your website so that the interested person will go EXACTLY where s/he intends to go. You will eliminate much confusion this way.

Dynamic vs Static Websites

I cringe when I see the "old-style" websites - you know, those places where you arrive at the front page, have no idea what the site is about, and they expect you to know which button to press to learn enough about them so you can make sense of what is in front of you.

And most of them are static, hardly ever change, and though they may be graphically appealing, they don't help the visitor and they don't encourage Google either.

Google LOVES dynamic information on a website, so keep yours active and refreshed.

What's The Biggest Problem With Most Websites?

Most websites are created by graphic designers who don't know marketing. But even that isn't the biggest problem with most websites.

Most websites are created without a Clear Goal In Mind.

What do you want your website to DO?

With most of my clients, they generally are building an email list, so THEIR goal is to capture the name and address of the visitor. Period.

Not convince them you are a genius. Not sell them three of your best products. Not to amuse or entertain them.

All of those are FINE goals, but YOU must define the ONE goal of your site and then be sure you meet it.

What Should You Do To Hold A Visitor?

Here is a quick list that should help your visitors once you get them to your site (getting them there is a whole other topic!).

1. Always have a headline that calls out to your visitor. The NAME of your site or YOUR name means no more to any of them than Joe's Bar and Grille means to you. Give them a statement in a headline to tell them why they are at your site and what you want them to do.

2. Offer something immediately - and it's best if it's free. A free downloadable audio. A free report in pdf. A free with shipping offer. GIVE something so you get their name and email address. THEN let them see more of your website. Most people search the internet for information, not something to spend their money on... so show them that YOU have that information and give it to them - when they want MORE, they can get it from you (and by then you will have their name and email address so you will be staying in front of them). NOTE - If you are a site where people go already expecting to buy something (like QVC, Staples, Amazon, etc) the rules are different because people DO want to purchase - give them a chance with very few clicks!

3. Ask for as little information as you really need. JUST getting an email address is easier than and email address and name. And email address and name are easier to get than email address, name, physical address. Start where you know you want to begin, and that is, at a minimum, getting their email address.

4. Take as small a step as you can when someone first comes to your site. Think of it as a conversation between two attracted people. Clearly you wouldn't see the person of your dreams and say, "Will you marry me?" But that's what LOTS of people do to people first coming to their sites: they want TOO much information and they ask the visitor to take a big leap of faith, trust them, and buy from them. Hey, it's not IMPOSSIBLE to sell to someone the first time s/he visits your site... but it's MUCH more difficult.

5. Be different, stand out from the crowd, have people remember you and your site. Be sure not to use the same template that everyone else in your industry uses - people want to work with people, not a carbon-copy of someone else.

6. Have a Welcome and a Welcome Video. Say hi to people when they join your site. Realize that lots of people view your website at work and often work does not allow speakers, so you need a text message there too. But welcome people, tell them quickly what your website is about and how they can use it, and then get their name and email address.

7. And one more thing: check how your website looks in a variety of web browsers. For my OWN websites, I find that close to 40% of the viewers still use the very old Microsoft Internet Explorer 6... and with today's advances, that old browser doesn't correctly process all the new advance techniques. So check to see how you look to avoid any bad curb appeal.

There are SO many more things you can do... but these 7 are a good beginning.

Hope this helps.

And then see MY blog my clicking HERE! See how I approach my passions with this website.

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!

If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Resource Information: Keep With This Article:

Charles Seymour Jr is a creative entrepreneur, marketing-success coach, and social media expert working with individuals and businesses looking to explode their success through online and direct-response marketing. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, two cats, a dog, 7 computers, and 8 cameras!

Articles@CharlesSeymourJr.com

http://UltimateWorkAtHomeDads.com


Website - Internet Marketing For Profit



.

Monday, August 17, 2009

Blogging - The Movie Julie and Julia Can Inspire You

Internet Marketing Expert Charlie Seymour Jr

Blogging - Find Your Passion, Start Writing, KEEP Writing



I'm a man whose passions run deeply.

Family, theater, marketing, movies... I care deeply about each one.

I LOVE going to the movies. I enjoy theater, I enjoy DIRECTING theater, I enjoy musical theater most - but MOVIES really take me away like nothing else.

They transport me, make me think, help me laugh and cry, and make me feel great just as I need them.

They give me freedom to dream like little else does.

And there is a ritual that accompanies me every time I go to a movie: I need something to eat and drink, I need to sit near the back of the theater (dang that motion-sickness I feel as a passenger in a car that affects how closely I can sit in a movie), and I love to laugh out loud when something amuses me - doesn't matter if the theater is full or nearly empty, I really enjoy myself!

Why do YOU see certain movies?

Have you ever stopped to think WHY you see a certain movie when you do? WHY does it draw your attention at that very moment? WHY do you feel compelled to see it? Why does it call out to you, make you reach for your wallet, and then get you to empty a large portion of your wallet for the ticket and refreshments.

Even for an early matinee the movie cost $8.00 with nearly double that for refreshments (but it's STILL a bargain when I figure the pleasure I receive!).

Especially in this Worldwide Economic Meltdown of 2008 - 2009 - why do movies call to you?

Education? Adventure? Some laughter or tears? A way to clear your mind and take you away from what you're working on if even for a few hours?

Julie and Julia - Bloggers Unite!

My wife, Pam, and I saw the movie Julie and Julia starring Meryl Streep and Amy Adams, and I thought I should blog about it.

It is a movie about the life of Julia Child AND the life of blogger, Julie Powell in writer-director Nora Ephron's adaptation of two true stories: Julie and Julia by July Powell and My Life in France by Julia Child.

The story lines are interwoven and the two never meet, being separated by time and locations. (The way the story is told reminded me of Cabaret which was originally written as two stories (inside the Cabaret and then the story about Sally Bowles) which was meshed together by legendary director-producer Harold Prince like the fingers of your hands when clasped together.

Julia is the world-famous American chef and Julie is the completely unknown blogger in the early turn of this century when blogging wasn't really known. (I admit that MOST people STILL don't know what blogging is, but since you are reading this YOU do... but in 2002 or 2004, I have a feeling you didn't know what it was!)

Why focus on this movie in this blog?

Because Julie found something that interested her and she started writing. She didn't know if she'd find an audience, she didn't search thousands of keywords, she didn't probe deeply into Google to see if she'd gain traction: she just started writing.

And NOW look at her success.

My parents, in their late 80s, love the movie and so did Pam and I. I, however, saw it on a much deeper level from my other family members: as a blogger, podcaster, and consultant, I felt what Julie was going through when writing to an undefined audience. I felt her pain of doing it day after day. I shared her triumph when the NYTimes discovered her and let the print-world learn about her.

See the movie if you need a pick-me-up... it's bound to give you a bit of cheer just when you need it.

And if you've already SEEN this movie, leave a comment here: let me know what you thought about it! We'll pass on your thoughts to Meryl, Amy, and Nora!

And then see MY blog my clicking HERE! See how I approach my passions with this website.

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Resource Information: Keep With This Article:

Charles Seymour Jr is a creative entrepreneur, marketing-success coach, and social media expert working with individuals and businesses looking to explode their success through online and direct-response marketing. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, two cats, a dog, 7 computers, and 8 cameras!

Articles@CharlesSeymourJr.com

http://UltimateWorkAtHomeDads.com


Blogging - The Movie Julie and Julia Can Inspire You



.

Monday, August 3, 2009

Unemployment - Work At Home May Be Your Answer NOW

Internet Marketing Expert Charlie Seymour Jr

Getting Fired - You never forget that time you were fired, so maybe it's time to work at home



You know how it is... you probably worked for a company at some other time. Maybe you saw others around you getting fired; maybe YOU were fired.

But working from home, though not a joy ride and certainly with long hours of work, has many advantages for the person who is properly in sync with how entrepreneurs think and work.

What Newspapers Tell Us

The Philadelphia Inquirer is probably like a lot of newspapers in the world - understaffed, losing money, trying to stay afloat.

And as it does, it features a series of articles about Being Fired. Well, that's not what THEY call it; their title is Jobs At A Loss - Upheaval in the Region's Job Market but believe me, those PEOPLE who are listed as statistics know what it is: they've been fired.

The Headline is:

The ax falls, and then what?

The article by Inquirer Staff Writer Alfred Lubrano is filled with statistics and anecdotes. And it's filled with one more thing: pain.

Human pain.

Human suffering when 13.2 million people in the USA are unemployed (that only counts those still looking for work - those who have given up don't count, it seems) and 210,000 in our immediate 8-county area.

"But while the Philadelphia region is papered with pink slips, a layout can still hit with the potent surprise of an unforeseen meteor."

It has been known for a long time by psychologists that being fired is as difficult on the individual as a death in the family, divorce, or other traumatic, stress-producing situation.

And what goes deeper is what happens to the individual, and it's repercussions are long-lasting.

"Shame, fear, and panic can barge into a person's head after the initial trauma."

People have pointed out that in this Great Recession people who thought they were recession-proof are now on the unemployment lines - in Philadelphia, as an example, a major law firm collapsed and closed. (And when I was selling investment real estate in the 80s and 90s, this was THE real estate law firm.)

Where Did The Dream Go?

I've often written about and created a video about The Dream - Where Did The Dream Go? It's gone for many people.

We were told to grow up, do well in school, select a major carefully, specialize, earn a good living, get married, raise 2.5 kids, help them grow well, get married, and the circle continues.

We did that, but things have come crashing down for many people.

Savings, Never Done Well By Most Americans, Evaporate

401(K) accounts are half what they were only 8 months ago. A friend say he now has a 201(K) and my good friend Neil Radisch (with whom I wrote "The Hunchback of Notre Dame" as a major musical) wrote me on Facebook that he now has a 4.01(K).

I know the pain there, with my own IRA dropping 50%. Even some recent turn arounds haven't helped much.

The Dream may still linger, but the funds to make it happen are gone. (For now, at least.)

Personal Memories Never Die

The reason I started this website (and the business to support it) was because of the terrible crushing pain that many people feel when they are fired. I want to help.

Having faced it twice myself, I know the lasting, deep-seeded pain that lingers.

I still have images of my younger daughter, while she was in middle school, crying with covers pulled up over her head when I arrived home having been fired and saying, "They stole your dream, Daddy."

That's the last time I worked for someone else.

Oh, sure… being a Work at Home Dad has its tough parts too, but never again will my family suffer like that.

I started a whole business to help people who were fired, unemployed, thinking about working from home.

Shame, Pain, And The Lasting Upset Of Being Fired

This part of The Inquirer's article really got to me… a huge lump in my throat and tears in my eyes as I read it because I've been there and understand the pain of both the child and the parent.

"One recent day, he [Dan Perry, the subject of much of the article] stalked the rooms of his modest house decorated with family photos, no kids or wife about. 'It's eerie, weird,' he said. 'I'm used to hubbub. It's just a house, not a home, when I'm here alone in the day.'"

That will change… at least it has for me. In fact, I thrive being here by myself for most of the day.

"One evening not long ago, Perry say his daughter, Rebekah, 16, typing up the lesson plans of her advanced-placement history teacher.

"'What's this?' he asked.

"'I'm typing her notes for $80,' Rebekah said.

"That was the price of a class trip to Washington. Rebekah knew her father had lost his job and was loath to ask for money. So she asked her teacher for some work.

"Later that night, Perry lay awake in bed at 4 AM, the small and desperate hour when, many unemployed people report, they are alert and anguished. He contemplated Rebekah and the $80.

"'My heart was heavy with sadness for how my daughter was regarding this,' Perry said. Children's reactions are often profound."

And believe me, they never forget the pain of seeing their hero, their leader, their rock and support suffering.

"Perry cannot not worry. 'At night, I go to this secret place in my soul, and it's like I'm standing in front of a mirror alone. I have no one to hold to account but myself. And I look at myself and ask, 'What am I going to do?' There's a mortgage and cars and other things to be paid, and no one's hiring. How am I going to help my family?'"

Men Often See Themselves AS Their Jobs

Men and women look at this situation very differently, with us men basing much of our self-image on our jobs.

I remember in the very early 1990s having had a nightmare that woke me up in a cold sweat. I dreamed that I would no longer be a Vice President of Jackson-Cross Company (then a huge commercial real estate brokerage firm in Philadelphia, where I sold $247,368,657.97 of Investment Real Estate and marketed more than $1 billion for others in the first as the company's VP of Marketing and Planning). I'd been there for 13 years, done very well, was respected throughout the industry as a top salesman, but my mind was already playing games with me as the economy was rocked at that time, though not as much as now.

I wasn't fired, I went to work for myself. And I had been doing most of the work from home already (since 1983 when Liz was born). But the self-image was rocked and my whole body knew it.

The Only Way To Get Through This Is Together

Those who survive times like this find help in others. Others who have been through it. Others who can steer them in the right direction for new job skills. Others who are supportive, upbeat, have the energy for two people… since the fired person has lost much of the energy needed to prosper.

Mastermind groups. Small business support groups. And yes, even a group like the one found here on UltimateWorkAtHomeDads.com where we support Dads now working at home (or looking to work from home).

We're here. We hope you'll let us know how we can help.

And though we can't erase the burned-in images and the pain caused by your being fired, we're here to get you back on your feet as quickly as possible and make the transition to working from home a smooth one.

See if this movie, which I created, speaks to you: Turbo Charge My Work At Home - Click Here To See Short Movie!

What can I do to help YOU?

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Resource Information: Keep With This Article:

Charles Seymour Jr is a creative entrepreneur, marketing-success coach, and social media expert working with individuals and businesses looking to explode their success through online and direct-response marketing. He lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, two cats, a dog, 7 computers, and 8 cameras!

Articles@CharlesSeymourJr.com

http://UltimateWorkAtHomeDads.com


Unemployment - Work At Home May Be Your Answer NOW



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